Jewellery is not something that you buy every day, any more than you buy a car every day. It is almost always a one-off purchase and often for a special occasion, such as an engagement, a wedding, a birthday, Christmas, your daughter’s graduation from university, or one of many other occasions that are “special” to you.
In that sense, buying jewellery in Sidmouth – or anywhere else – is not the same as buying a car. You may buy a new car every two years simply because the existing one is two years old and has done “x” thousand miles. But unless you have so much money that you don’t know what to spend it on, which very few people do, then buying a piece of jewellery is always special.
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